Startup

B2B e-Commerce — A New Age for Nutjobs

Anyone who thought about selling footwear or food online about ten years ago was the sure focus of ridicule and derided as a nutjob. But the nutjobs of yore have become today’s pioneers of B2C e-commerce: the Zalandos and Lieferhelds are now all worth billions…

“Made in Germany” Meets “Be Berlin” — Why We Need Tech Federalism

The race for global platforms has been run. The win goes to Silicon Valley. However, the next digital wave is rolling in with the Internet of Things. And this time the start line has radically changed. In order for…

Berlin Needs More Events Like “Vizions”

Zalando extended an invitation to “Vizions” — and everyone showed up. The leading heads of the tech and startup scenes debated the future of the platform economy at Berlin’s Kraftwerk. The motto: “Build platforms not walls.” What might be interpreted as a…

Does anyone actually need digital natives?

Human resource departments are waging a war. They’re calling it the War for Talents. They are fighting over digital natives, the brightest minds among them, born in the early 90s. The combative terminology is indicative of the rampant fear. Companies are…

My Trip Back in Time

About a year ago I set off back in time. Back to the corporate world where I started my career. It was an exciting year with long-lasting impressions. I remember grandiose innovations, an air of optimism and a desire for change. However, there was still a bit of old economy residue in the…

Transformation doesn’t start with you, it starts with me

Get on Board, Geeks! Digitalization Thrives on Participation

Sound familiar? Instead of taking action, people complain. What is commonly considered the spirit of the old economy is also rampant in the startup scene. There, however, it has got less to do with company projects and more…

Put your megaphone down and listen

Corporate communication is faced with new challenges. Once having to simply master the digitization of communication, it increasingly has to excel in the communication of digitization as well. Press officers are turning into communication managers, taking on wholly new…