The Anonymous Design Lab (ADL) targets to apply design thinking for achieving radically sustainable consumer ecosystems. ADL asks the tough questions about our materials, cultures, technology, art, heritage, design and explores its alignment with ‘true sustainability’. The climate change crisis and plastic proliferation have forced a sense of urgency in finding sustainable options for consumption across all aspects of modern living. Modern industrial processes are ignoring the capacity and potential within global cultural and material diversity that can be harnessed to find the answers. The industry is trying to find solutions within technology while ADL believes the answer lies in creative thinking with the know-how of traditional knowledge and modern sciences.