Virtual Try ons & AR
— Augmented Reality in Fashion
Have you tried using your phone to “try-on” hats or beauty and make up filters? That’s exactly what AR try ons are. Essentially, when you look at yourself through the phone’s camera in “selfie-mode”, you can add, alter and amplify the way you look, visible on the phone screen live. This can mean adding digital clothes, playing try on games and bringing entertainment to shopping experiences. Virtual try-ons enable consumers to “try-on” items, layering the clothing over the customer’s body live in real-time to help the consumer make decisions on size, color, fitting and other features with respect to their skin and preferences.
The same method can elevate the dress up experience and make it fun by bringing the runway or its models into a viewers’ environment. Express, a retail clothing brand, launched an AR effect “Express Yourself” landing 29.9M views on TikTok— where users walk the virtual runway, participate in the NYFW 2022 from home, and create unique content to show off their own fashion outfits.
How can it drive measurable engagement and generate revenue?
Engagement: AR try-on eliminates the hassle of physically trying on clothes, leading to more experimentation and virtual shopping sessions. Users can also share their virtual outfits with friends on social media, further increasing engagement.
Revenue: By allowing users to virtually try-on entire outfits with matching accessories, brands can encourage complete purchases. Additionally, data on user preferences for virtual styles can inform real-world inventory management and product development.
Read more about How to use AR in Fashion and What is AR in Fashion here.
