What is AR in Fashion
— Augmented Reality in Fashion
The pandemic changed the way consumers shopped for clothing, accessories, and make-up. Companies turned to digital technologies and online shopping to help them better market and sell products to their customers. As consumers go digital heavy and embrace the immersive elements, allowing them to try apparels with easier access, fun interactions and personalizations lead to significant improvements in engagement and sales.
With online shopping, there’s always a slight hesitation of ‘how would this look on me?’ According to Forbes, about 70% of customers struggle to find clothes that fit online. Being able to see a picture of the clothes instead of going to the store was a huge step up. But it led to high levels of dissatisfaction with a brand and their product, and issues with sizing and quality. Gaining access to the clothes and brands were made easy, but engagement was lost in the online shopping world. The user’s struggle with a brand over online shopping experiences, as noted in the same Forbes article, also led to around $550 billion dollars in return costs per year.
Using technology solutions like Augmented Reality (AR) businesses can leverage user experience and data to generate revenues, and consumers can access fun try-ons and personalization with immersive shopping. The fears and risks raised with online shopping can also drastically be reduced or eliminated by using a combination of the 3 types of approaches to AR in Fashion.
- Virtual Try-ons: Enable consumers to “try-on” items, layering the clothing over the customer’s body live in real-time to help the consumer make informed and personalized decisions.
- Digital Fashion: In the powerful and growing e-commerce economy, anything collected to be worn online or virtually is considered Digital Fashion. It influences production of tangible goods, set market trends, and overlap digital with your real life clothes in AR.
- Smart Mirrors: An immersive technology that allows users to virtually “try on” clothes and accessories, with digital engagement, by incorporating AR within the mirrors at retail stores.
Read more about How to use AR in Fashion here.
