Anton Sten

Hey Siri, what’s the future of user interfaces?

About a month ago, the Apple Watch finally launched in Sweden — nearly three months after the US launch. Although the watch itself hasn’t really excited me, I was still very eager to try out this new kind of device. It represents a new product…

No One Really Knows What They Want Anyway

For the past two and a half years, I’ve been working on a project that I haven’t spent a lot of time talking about. I haven’t brought it up in my blogs nor has it been featured on my website. I’ve been working with E.ON to build and iterate a digital…

What is the cost of ‘sharing’ ?

It’s natural to have differing opinions. When working on any major project/website it is to be expected. Honestly, I would say that it is a bad sign if everyone agrees on everything. Lately, I’ve been giving a lot of thought to one specific discussion that has come up in…

MVP — Is your product really minimum and viable?

Our tech community loves the term MVP (minimum viable product) to describe the first version of their product. Unfortunately, many ambitious product launches show that they are neither viable or minimum. They prove to be far too complicated to…

Freelancer for Life — 5 reasons why this works

“Being small is nothing to be insecure or ashamed about. Small is great. Small is independence. Small is opportunity. Celebrate it…It’s truly to your…

Habits: Small Actions can have Big Results

Habits are a fascinating thing. They can be good (like brushing your teeth or working out) or bad (like not having breakfast). Recently, there’s been a boom of articles that promise our lives to improve by 10x by just following “these 5 easy tips.” We…

UX Design explained

Talking the talk and walking the walk

Becoming a Better Designer

One of the thing I enjoy the most with writing the blog and books is getting feedback from you. These comments and questions are crucial to evolving at creating better user experiences and offering extra insight into what my next steps should be. I think it even helps me continue…

Why Simple is Hard

For most of us, designing simple user interfaces, simple user interactions, and simple user experiences are things we strive for when making new products. We recognize that this simplicity makes our product desirable to the user and why a product gets labeled as “good”. What we rarely talk…