The Body Doesn’t Lie

If we’re trying to make transformative experiences, let’s embrace wearable…

The Creative Convergence of Artificial Intelligence and Virtual Production in the making of Transmedia Storytelling

What’s the potential when these three hot topics collide?

Immersive Theatre + TravelTech = Experience Economy

The likes of AirBnB, Uber, ZipCar and GeoTourist…

Avatar Therapy can heighten compassion for people with a mental illness diagnoses in life and art

Not another blog post about Generative AI

Artificial Intelligence has a lot more to offer the…

Artificial Intelligence + Physiological Data = Emotionally Intelligent Experiences

Scaling personalisation on a physiological level.

I don’t know about you, but I want to make work that creates shivers down…

An actor playing an AI vs an AI playing themselves in theatrical productions: what are the

The Technological Revolution is Upon Us

By zooming out from our day to day, immersive experience…

Generative AI tools can augment user-generated content in interactive experiences

Adopting the latest…

What immersive performance can learn from the TravelTech Industry

If you thought GPS was just for Sat…