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8 Best Practices to Maximize Your Profits With Upselling
8 Best Practices to Maximize Your Profits With Upselling
What do well-known brands like Look Fantastic, Sky, InterContinental Hotels and Amazon have in common? They have all successfully used…
Appier
Jan 21, 2021
6 Steps to Boost Conversion Rates With Multivariate Testing
6 Steps to Boost Conversion Rates With Multivariate Testing
Testing is a crucial part of any online marketing strategy. It can help you figure out what customers want by telling you what is working…
Appier
Jan 5, 2021
AI Bias Is Not Always Bad in Marketing. Here Is Why
AI Bias Is Not Always Bad in Marketing. Here Is Why
Algorithmic bias in artificial intelligence (AI) and machine learning (ML) systems has come under scrutiny over the last couple of years…
Appier
Dec 22, 2020
How to Make Every Ad Dollar Count With AI-Based Budget Management
How to Make Every Ad Dollar Count With AI-Based Budget Management
The global pandemic has significantly boosted mobile app usage, with the latest figures showing that global app downloads reached 37.8…
Appier
Dec 2, 2020
How to Elevate Your Social and Search Advertising for App Install
How to Elevate Your Social and Search Advertising for App Install
With mobile use still growing globally, a smartphone application is a great way to drive engagement. But how do you convince customers to…
Appier
Nov 24, 2020
Transform Online Experience With AI-Powered Customer Journey Mapping
Transform Online Experience With AI-Powered Customer Journey Mapping
Customer journey mapping is increasingly considered an effective way to improve the customer experience. By leveraging data and artificial…
Appier
Nov 18, 2020
6 Holiday Marketing Strategies to Meet Shifting Shopper Needs in 2020
6 Holiday Marketing Strategies to Meet Shifting Shopper Needs in 2020
As the high sales period of the holiday season approaches, many retailers are hoping to claw back some of the losses they have experienced…
Appier
Nov 9, 2020
8 Proven Ways to Increase Traffic to Your Website
8 Proven Ways to Increase Traffic to Your Website
A business website is marketers’ most used distribution channel, but generating enough traffic and leads continues to be the top marketing…
Appier
Nov 3, 2020
7 Steps to Build Greater Marketing Resiliency Amid Economic Uncertainty
7 Steps to Build Greater Marketing Resiliency Amid Economic Uncertainty
Many businesses can thrive when times are good, but the real test comes when the going gets tough. By improving your marketing resilience…
Appier
Oct 26, 2020
11 Steps to Make Your E-commerce Store Stand Out From the Crowd
11 Steps to Make Your E-commerce Store Stand Out From the Crowd
Demand for e-commerce has surged as a result of COVID-19, with global sales in the second quarter of 2020 skyrocketing 71 percent…
Appier
Oct 19, 2020
How to Build a Winning Full-Funnel Marketing Strategy
How to Build a Winning Full-Funnel Marketing Strategy
Getting conversions in today’s competitive market is tough. The latest stats show that in March 2020, 88.05 percent of online shopping…
Appier
Oct 14, 2020
Why a Data-Driven Approach is Vital to Business Recovery During Uncertain Times
Why a Data-Driven Approach is Vital to Business Recovery During Uncertain Times
The value of data to businesses is difficult to overestimate, especially now. Data might once have been seen as a nice-to-have to make…
Appier
Oct 5, 2020
How to Elevate Your VIP Program to Drive Customer Engagement and Loyalty
How to Elevate Your VIP Program to Drive Customer Engagement and Loyalty
If you are aiming to grow your business, returning customers are key — repeat business is a surefire way to drive revenue and build a…
Appier
Sep 28, 2020
7 Steps Subscription Brands Can Take to Reduce Churn
7 Steps Subscription Brands Can Take to Reduce Churn
The subscription e-commerce market continues to see rapid growth, with McKinsey’s latest figures suggesting it now totals between US$12…
Appier
Sep 21, 2020
Enabling Dynamic Personalization Through an AI-powered Single Customer View
Enabling Dynamic Personalization Through an AI-powered Single Customer View
For marketers today, the holy grail is no longer just customer acquisition; rather, they are increasingly focusing on growing the lifetime…
Appier
Sep 14, 2020
The Future of RPA: Tapping Into the Power of AI and Data
The Future of RPA: Tapping Into the Power of AI and Data
Robotic Process Automation (RPA) has helped businesses reduce the tedium of mundane tasks for people, giving them the opportunity to work…
Appier
Sep 10, 2020
How to Play the Long Game in Today’s E-Learning Market
How to Play the Long Game in Today’s E-Learning Market
Demand for e-learning has grown significantly over the past decade as people and companies increasingly look to upskill online.
Appier
Sep 8, 2020
Improve Your ROI With Higher Customer Lifetime Value
Improve Your ROI With Higher Customer Lifetime Value
Brands today chase various metrics to justify their investment in campaigns and advertising, and perhaps the most important one is the…
Appier
Aug 30, 2020
7 Powerful Strategies to Increase Repeat Purchase
7 Powerful Strategies to Increase Repeat Purchase
Acquiring new customers is much more expensive than retaining an existing one. Repeat customers also bring in a significant portion of the…
Appier
Aug 26, 2020
How to Increase Customer Loyalty and Retention Before It’s Too Late
How to Increase Customer Loyalty and Retention Before It’s Too Late
No one wants to lose customers. Not only will it mean reputational damage to your business and lost revenue, it will cost you more…
Appier
Aug 24, 2020
Proactive Ad Fraud Prevention With Artificial Intelligence
Proactive Ad Fraud Prevention With Artificial Intelligence
As marketers grapple with the problem of ad fraud and its mounting losses, artificial intelligence (AI) is proving to be an effective…
Appier
Aug 21, 2020
How Brands in Asia Are Paving the Way for a Post-Pandemic Recovery
How Brands in Asia Are Paving the Way for a Post-Pandemic Recovery
The COVID-19 pandemic has radically changed our lives. The lockdowns and social distancing measures that were put in place across the…
Appier
Aug 21, 2020
Boost High-Quality App User Acquisition With Artificial Intelligence
Boost High-Quality App User Acquisition With Artificial Intelligence
In the early days of app marketing, brands defined success as the number of times their apps were downloaded and installed. With a deeper…
Appier
Aug 14, 2020
How to Achieve Precision in Social Ad Targeting
How to Achieve Precision in Social Ad Targeting
Audience segmentation is a science that has previously relied on data and analysis of past behavior. Here’s how marketers can use…
Appier
Aug 5, 2020
In Race to Win Digital Media Subscribers, Are You Succeeding?
In Race to Win Digital Media Subscribers, Are You Succeeding?
The of digital media services including over-the-top (OTT) platforms like Netflix and Amazon Prime, as well as news publishers like The…
Appier
Aug 3, 2020
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