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Augmenting reality to make places playable
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Why ‘Augmented Reality’ is dangerous
Why ‘Augmented Reality’ is dangerous
We need to think more carefully about the language we use if AR is to go mainstream
Alex Book
Jan 29, 2020
WebAR is on its way — and it’s going to change everything
WebAR is on its way — and it’s going to change everything
What is WebAR, why is it important, and what effect is it going to have on the role of AR in everyday life?
Alex Book
Sep 12, 2019
Harry Potter: Wizards Unite — first look and reflections
Harry Potter: Wizards Unite — first look and reflections
A first look at Wizards Unite by the CSO of Arcade, the digital practice that uses immersive technology to connect people to place
Alex Book
Jun 21, 2019
Introducing the Experience Matrix — what does it tell you about your engagement strategy?
Introducing the Experience Matrix — what does it tell you about your engagement strategy?
Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book…
Alex Book
Apr 2, 2019
“Play is a fundamental part of life.”
“Play is a fundamental part of life.”
Sten Duindam is one of our hugely talented AR developers. We asked him to share his thoughts on the tech landscape…
Alex Book
Jan 24, 2019
Augmented Reality & The Great Screen Debate
Augmented Reality & The Great Screen Debate
5 principles for responsible AR to address screen time phobia
Alex Book
Jan 7, 2019
Ready Visitor One…?
Ready Visitor One…?
Why it’s time to say goodbye to the ‘visitor’, and hello to the players
Alex Book
Nov 30, 2018
How does a place become playable?
How does a place become playable?
The confusing idea that makes sense of AR
Alex Book
Nov 29, 2018
A new sense of place in the digital age.
A new sense of place in the digital age.
The term “sense of place” has been the subject of much Architectural and Social discourse - conceptually it is used to “define the…
Simon Hobbs
Jul 16, 2018
Connecting the space between (or how technology can right its wrongs).
Connecting the space between (or how technology can right its wrongs).
In the very early days of Silicon Valley, when there were more hippies than business leaders, Steve Jobs was mocked for actually trying to…
Simon Hobbs
Nov 20, 2017
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