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Learning from others: latent needs, active needs and why they both matter

Learning from others: latent needs, active needs and why they both matter

“Wow. I never knew I needed this, and now I can’t live without it.” That’s a customer’s reaction when you’ve met their latent need.
Go to the profile of Lindsay Branston
Lindsay Branston
Latest
Introducing our user research principles

Introducing our user research principles

Research principles are often intertwined with those of other teams. However, there is a real power in setting them out separately. They…
Go to the profile of Lindsay Branston
Lindsay Branston
Learning from others — how might we scale research and create a panel at Arnold Clark

Learning from others — how might we scale research and create a panel at Arnold Clark

The power of being part of a global community
Go to the profile of Lindsay Branston
Lindsay Branston
Our design principles and how they shape our thinking and conversations

Our design principles and how they shape our thinking and conversations

How we defined and use our AC Digital design principles
Go to the profile of Craig McLachlan
Craig McLachlan
UX and Design
We Are Arnold Clark Digital

We Are Arnold Clark Digital

Who we are
Go to the profile of Ross Stiven
Ross Stiven
How do you tie your shoelaces?

How do you tie your shoelaces?

or, users don’t always know what they know
Go to the profile of Ross Stiven
Ross Stiven
Online Booking 1 — In the beginning

Online Booking 1 — In the beginning

It’s Chriiiiiissstmasssss!!
Go to the profile of Ross Stiven
Ross Stiven
The case for removing features

The case for removing features

I recently found myself in an unexpected position - arguing for the removal of features from our website.
Go to the profile of Riccardo Margiotta
Riccardo Margiotta
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