How to Improve User Acquisition. A Mobile Marketer’s Guide

Many companies allocate a substantial percentage of their budget to acquiring new customers. As any professional knows, acquiring new users is one of the most important determinants for the future of a business. Marketing teams…

Virgin Atlantic Adopts iBeacon Technology To Personalise Passengers’ Journey

Virgin Atlantic has adopted beacons usage in London Heathrow Airport, automatically showing relevant information for travelers…

Mobile App UI and UX: The Balance between Beauty and Functionality

In short, UI stands for User Interface, and UX stands for User EXperience.

In my opinion, UI is the how beautifully a mobile app looks, and UX defines the overall experience a user has with…

A $77 billion industry is here. And it’s the App Market. The future of mobile app development.

These days, app stores for Android & iOS apps are really big — and it’s getting bigger every single day. If you are in — good for you, but if not? Developing a mobile…

8 Reasons your App gets uninstalled.

1. Bad UI/UX

Usability and aesthetic is core to your App. It is a good practice to optimize the user interface using A/B testing and real-user data for maximum engagement and conversion.

7 Essential Tips To Help Market Your App!

You’ve got your app worked out, all the bugs are fixed but you can’t rest yet, for the most daunting part has yet to come. There’s no point in having a superb app if no one uses it! Here’s a few ways to help you market your app. Whether you’re part of a…

Optimizing the maps in mobile apps

Maps are now an integral part of many apps, letting the users check-in at locations, helping people who are lost find their way back and many more. With a third party service, you can even customize their own custom terrain based or satellite image based map. But how…

3 Reasons why Hybrid Mobile Apps are the Best — a focus on small and short-term perspective apps

First, what is the difference between native, web and hybrid apps?

Native Apps