When brands understand Pop Culture

I know it’s weird to start like this, but let’s start with a clarification: I personally don’t know…

Please make yourself uncomfortable

Let’s admit it: we can certainly say these days most of the advertising industry is obsessed with…

Go ahead: break your phone

Two weeks ago, for not apparent reason, from one day to another, the WiFi of my Google Pixel, the one that I’ve…

Five minutes of unsolicited garbage

That’s exactly what I get every time I try to browse -or scroll down- through one of my Social…

This too shall pass

Countries closing down borders. Companies asking their employees to work from…

Being an early abandoner is an option

(Originally published in Creative Social Blog, 10.apr.2010)

AI: Augmented Imagination

Back in 2013, a year after being acquired by Facebook, Instagram began to be massively adopted and used by many…

The risk of B2B (Being 2 Boring)

If you ever had the chance to work on B2B campaigns, you know how specific they can be, both in terms…

Jekyll, Hyde & Digitality

(Originally published in Creative Social Blog, 13.sep.2013)

FIVE GUYS

(side note: this post is not at all related to the fast-food chain… or is it?)