Articles in english

AI: Augmented Imagination

Back in 2013, a year after being acquired by Facebook, Instagram began to be massively adopted and used by many…

This article was not made with (artificial) intelligence — but the header was

Five minutes of unsolicited garbage

That’s exactly what I get every time I try to browse -or scroll down- through one of my Social…

This too shall pass

Countries closing down borders. Companies asking their employees to work from…

"Media plan? Where we're going we don't need media plans."*

Please make yourself uncomfortable

Let’s admit it: we can certainly say these days most of the advertising industry is obsessed with…

The risk of B2B (Being 2 Boring)

If you ever had the chance to work on B2B campaigns, you know how specific they can be, both in terms…

The algorithm is gonna get you

🤔 Worried Faces. Conversations trying to avoid the elephant in the room, and more worried faces here and…

When brands understand Pop Culture

I know it’s weird to start like this, but let’s start with a clarification: I personally don’t know…