Fanonymity — the cause & the cure

Every retail outlet knows more about their customers than a musician…

The Superfan Dilemma

Not all fans are created equal

Do you really know who your fans are ?

A lot has been written about how to verify who is indeed a fan of a music artist and to what…

The Great Disintermediation

Disintermediation is a really long word for a really simple but important concept. Quite simply, it means…

Digital identity for music artists: Who are you and where can you be found?

The Warholization of Music

“In the future, everyone will be world-famous for 15 minutes.”
Andy Warhol, 1968.

The Ticket Pricing Conundrum

Grading the Pricing Strategies of Summer ‘23

Overcoming artist-to-fan engagement option paralysis

How artists can execute on building a lasting…

Follow the money

What do recent developments in music sector investment mean for artists?

Every Music Artist Now Needs an Audience and Payout Optimized Streaming Strategy