What Freemium Products aren’t telling you?

When you sign up for a free media platform, you have to keep one thing in mind — nothing in life is free. You need to understand that as a “free” consumer, the freemium companies need something in return from you for using their “free” media platform…

How Ads are Abusing Personal Privacy

Advertisements can become an extreme annoyance on the internet, especially when you feel like they do not even pertain to you. You may feel like you are seeing advertisements for things that you were searching a long time ago. For example, you may have been car…

Why Your Content’s Monetization is Not at Full Potential?

Most publishers want to make money from their content and rely on this source of revenue to pay the bills. The problem is, publishers do not know that they are not making as much as they potentially could be. There is a solution…

How would it look like if advertising was reinvented today?

Advertising has been around for centuries, and it has came a long long way. I want to look back at the changes that have been made throughout the years in digital advertising. Let’s go back to the start of digital advertising in television. Television advertising…