ASOS Tech Blog

The second in a two-part series where we share how at ASOS we are measuring agility across our teams and the wider tech organisation…

We believe that Gen AI tools can transform the way we work at ASOS, enabling us to create better experiences for our customers, people…

The first in a two-part series where we share how at ASOS.com our teams (and the tech organisation) are measuring agility…

Our man on the ground, Ed Holloway-George, reports what we learned at Google’s recent I/O Connect event

Welcome to the best part of the year at ASOS  — Summer Hours!

A short story of how a failed astronomer ended up as a Platform Engineer at ASOS…

In the world of software development within ASOS Tech, the quest for streamlining and efficiency whilst not sacrificing on quality is a…

Sharing knowledge and understanding is a key component of building a safe and healthy culture. Within the Agile Coaching Team at ASOS, we…

ASOS is the destination for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be…

How we’re leveraging data from a teams backlog to understand and measure (potential) value and strategic alignment across ASOS Tech…

In an ever-evolving professional landscape, the need for continuous learning and career development has become paramount. Recognising this…

As we step into the realm of 2024, it’s time to celebrate a year that has left it’s mark on the intersection of fashion & tech at ASOS.

This is the second in a series of posts where we discuss how we continually improve our engineering and operational practices to satisfy…

How we’re helping our ASOS Tech teams objectively understand predictability whilst moving away from traditional metrics…

Train engineers to solve problems under pressure with the power of imagination

How can you consistently plan for capacity across teams without mandating a single way of working? In this blog I’ll share how we are…

Our ‘day in the life of’ series gives you an insight into what a typical day looks like for our women in Tech at ASOS and how they started…

Over the past year, we’ve been exploring how to improve team health across ASOS through a framework called PETALS. Let me explain what it…

Learnings from the world of agility from the Agile Coaches at ASOS recent conference day out…

The tech team have been hard at work improving their skills and getting their hands dirty in this month’s edition of ‘Tech Develops’

As you might have read, Postman is deprecating the scratchpad feature. We’ve been using this feature to create and share collections of…

How do you open a link in the user’s browser? It might not always be as easy as you think…

How to improve the flow of work at Epic/Feature level using flow metrics…

What are the real numbers behind flow efficiency? This article looks at 60+ teams in ASOS and what flow efficiency values they see…