Strategic Storytelling

Understanding the science behind them can empower you to build support for your cause.

A new system that creates clean gas heat from biodegradable waste offers an environmentally friendly replacement for wood-burning stoves.

An innovative sandbar cropping technique is helping fight hunger and poverty in Bangladesh.

Water Governance Institute’s aquaponics system is bringing income to Ugandan households—and food to a region that desperately needs it.

Use the power of narrative and networks to enhance your reach, resources and impact.

In order for audiences to be motivated and mobilized to take action for a cause, you need a strategic communications plan.

Learning your narrative structure is key to achieve maximum motivating power.

Stories can convey our vision, influence people’s attitudes and inspire action–but not without a well-thought-out strategy behind it.

In less than 48 hours, 1.5 million Facebook users watched a video about three moms and their transgender kids.

Our minds make sense of situations by creating stories with protagonists.

Storytelling about community-led partnerships is changing the way government works — and creating a new narrative.

Stories keep us engaged by triggering “pattern recognition” in our brains.