At the speed of social

The perks of influence: Who wins with Klout?

So techcrunch founder Michael Arrington has done a 180 on Klout and has not only decided it is a worthwhile undertaking but has put his money were his mouth is by investing but are revamps of Klout and PeerIndex really going to do anything to improve…

Thank you, Wow and Done — The only 3 metrics you need

There’s a lot of talk about metrics, measurement and ROI in social media.While I agree that numbers are important, it is easy for numbers to be misleading. They’re nice to have and they can be reassuring but what are they actually saying?

Want to succeed in social media? Don’t forget your existing customers!

When people ask me to help their business or organisation make the most of social media I always ask them “Why?” because I want to know what their expectations are.

HOW TO: Find your social media sweet spot

We all know that social media is a big deal in terms of how brands interact with their communities, generate revenue, and gain insight.

So how does a brand make that social media magic happen?

3 Worrying Trends in Social Media — Part 1: Competitions and giveaways

Whilst it’s great that more brands are getting involved online, I worry that their goals are not properly defined. This is underlined by three trends I’m observing in social media right now.

Social Media + Engaged Employees = Big brand wins

A happy employee is a great online and offline brand ambassador and enthusiast. Unhappy employees are also brand ambassadors but not necessarily the kind you want representing your brand. Especially with today’s wide access to twitter…