3 Worrying Trends in Social Media — Part 1: Competitions and giveaways

Whilst it’s great that more brands are getting involved online, I worry that their goals are not properly defined. This is underlined by three trends I’m observing in social media right now.

Why I don’t think desalination is a smart or sustainable solution to our fresh water issues

Desalination seems the perfect solution right? All we have to do is boil seawater and then presto! drinkable water! Well almost but not quite….

HOW TO: Find your social media sweet spot

We all know that social media is a big deal in terms of how brands interact with their communities, generate revenue, and gain insight.

So how does a brand make that social media magic happen?

Thank you, Wow and Done — The only 3 metrics you need

There’s a lot of talk about metrics, measurement and ROI in social media.While I agree that numbers are important, it is easy for numbers to be misleading. They’re nice to have and they can be reassuring but what are they actually saying?

Does your definition of brand engagement include corporate responsibility? Mine does!

I possibly have a different definition of brand engagement than others, so I thought I might share my views. I’d love to hear your thoughts too! What is a “brand”?

The role of agencies in brand community management (and social media)

Picture a party for the most important event of your life. It makes sense to hire an experienced event planner to help you make it the best it can but are you going to let the event planner greet your guests?A…

My definition brand engagement includes corporate responsibility, does yours?

I possibly have a different definition of brand engagement than others, so I thought I might share my views. I’d love to hear your thoughts too!

The perks of influence: Who wins with Klout?

So techcrunch founder Michael Arrington has done a 180 on Klout and has not only decided it is a worthwhile undertaking but has put his money were his mouth is by investing but are revamps of Klout and PeerIndex really going to do anything to improve…