Athens Co-Creation City Branding Project

In Athens we trust — Athens City Branding Strategy 2023–2030

The “Athenticity” branding project

(Re)branding the city of Athens

gATHering

Our concept is to develop a rebranding where our city, Athens, serves as a hub for social interaction & cultural events which provides a…

Athens is the new Athens

Nearly six months ago, we started working as the Urban Waste Team - a team created under the umbrella of the Athens…

THE μeta_ATHENS PROJECT

“Athens 3.0, experience the transition.”

Do you have time for a breATH?

A (re)branding project for the city of Athens

ATHINNA_CITY BRANDING

Throughout the second semester of this postgraduate course, we studied the successful and unsuccessful branding…

The melody of the city of Athens

Thucydides: “The people are the city” (Historiai, 7.77.7 ἄνδρες γὰρ πόλις)
Shakespeare: “What is the…

ATHENS CITY BRANDING PROJECT 2020

1ST PART : Meeting with the Cultural Spirit

The beginning

As part of the Cultural Marketing and Communication course of the MA Program in Information Society, Media and Technology, as students we had the opportunity to…