On a bright spring afternoon, our journey into the heart of Athens began with our course on Cultural Marketing with Professor…
(Re)branding the city of Athens
Our concept is to develop a rebranding where our city, Athens, serves as a hub for social interaction & cultural events which provides a…
Nearly six months ago, we started working as the Urban Waste Team - a team created under the umbrella of the Athens…
“Athens 3.0, experience the transition.”
Throughout the second semester of this postgraduate course, we studied the successful and unsuccessful branding…
