Homepage
Open in app
Sign in
Get started
Marketing Pains
Andre Redelinghuys
Nov 6, 2019
What’s really causing our— Marketing Pains?
The ad industry’s big debate is a false dichotomy. The…
Read more…
84
Andre Redelinghuys
Nov 6, 2019
Marketing pains #1: Transparency — the magic killer
Brands have forever traded in magic, some more…
Read more…
116
1 response
Andre Redelinghuys
Nov 6, 2019
Marketing pains #2: Fragmentation — the shrinking of attention spans
Constant access to media has…
Read more…
103
Andre Redelinghuys
Nov 6, 2019
Marketing Pains #3: Skippability — the democratization of attention
What happens when media becomes…
Read more…
77
Andre Redelinghuys
Nov 6, 2019
Marketing Pains #4: Sharing — the gearing of collective attention
The proliferation of digital…
Read more…
90
About Attention Lab
Latest Stories
Archive
About Medium
Terms
Privacy
Teams
