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Attention Lab
Stroytelling for a digitally distracted world. Observations on media, marketing, technology and the war for attention.
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Andre Redelinghuys
in
Attention Lab
Nov 6, 2019
Marketing Pains #4: Sharing — the gearing of collective attention
The proliferation of digital…
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90
Andre Redelinghuys
in
Attention Lab
Nov 6, 2019
Marketing Pains #3: Skippability — the democratization of attention
What happens when media becomes…
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77
Andre Redelinghuys
in
Attention Lab
Nov 6, 2019
Marketing pains #2: Fragmentation — the shrinking of attention spans
Constant access to media has…
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103
Andre Redelinghuys
in
Attention Lab
Nov 6, 2019
Marketing pains #1: Transparency — the magic killer
Brands have forever traded in magic, some more…
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116
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Andre Redelinghuys
in
Attention Lab
Nov 6, 2019
What’s really causing our— Marketing Pains?
The ad industry’s big debate is a false dichotomy. The…
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119