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Automotive Industry
From new cars to dealership best practices, this is the place to find the latest and greatest information.
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Throw Out the Darn Rule Book
Throw Out the Darn Rule Book
In this industry we often do things simply because they have been done before. Why not throw out the rulebook and do things because we…
Dealer Authority
Jun 18, 2015
Make Mobile Traffic a Top Priority for Your Website
Make Mobile Traffic a Top Priority for Your Website
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the…
Dealer Authority
Jun 17, 2015
“Hello?” What is Wrong with Our Phone Calls?
“Hello?” What is Wrong with Our Phone Calls?
What happened to phone etiquette? Is texting to blame for our apparent lack of interest in voice-on-voice interaction, and our apparent…
Dealer Authority
Jun 17, 2015
Negative Online Reviews Should Be Your Best PR Tool
Negative Online Reviews Should Be Your Best PR Tool
The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass…
Dealer Authority
Jun 16, 2015
The Irony of Simplicity in Choice for Discerning Dealers
The Irony of Simplicity in Choice for Discerning Dealers
Consolidation is happening. We see it in the automotive industry all the time. Large dealer groups are getting larger. Big vendors are…
Dealer Authority
Jun 15, 2015
Dealers Must Stop Building a Marketing Strategy from Fear
Dealers Must Stop Building a Marketing Strategy from Fear
We were interviewing someone last week who currently works at a dealership that wanted to come work with us when the solution to many…
Dealer Authority
Jun 14, 2015
Why Keurig is Failing and How the Same Problem is Brewing in Automotive Marketing
Why Keurig is Failing and How the Same Problem is Brewing in Automotive Marketing
Perhaps a better way to title this would be to indicate that the same problem has already brewed in the industry. We’re already there, but…
Dealer Authority
Jun 14, 2015
Why Company Culture is Important to Dealers and Vendors
Why Company Culture is Important to Dealers and Vendors
We all have our favorite idioms about leadership and managing. The image attached to this story works along the theme that establishes most…
Dealer Authority
Jun 14, 2015
Is Your BDC Actually Functioning as a BDC?
Is Your BDC Actually Functioning as a BDC?
In the automotive industry, titles are key. However, if you are applying inappropriate titles to departments of your dealership, the…
Dealer Authority
Jun 14, 2015
How to Keep Your Digital Marketing Organized and Vendors Held Accountable
How to Keep Your Digital Marketing Organized and Vendors Held Accountable
As we work with more and more dealers, we’re starting to see some trends in the way that digital marketing is being handled. In some cases…
Dealer Authority
Jun 14, 2015
It Takes Car People to Bridge the Gap Between Vendors and Dealers
It Takes Car People to Bridge the Gap Between Vendors and Dealers
This is surprisingly hard for me to accept. I’ve known it for a while, but my origins in the car business were very different from the way…
Dealer Authority
Jun 14, 2015
Why Dealers can No Longer Afford Mediocre Marketing Practices
Why Dealers can No Longer Afford Mediocre Marketing Practices
As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at…
Dealer Authority
Jun 14, 2015
Stop Viewing it as Reputation Management and more Like Identity Marketing
Stop Viewing it as Reputation Management and more Like Identity Marketing
Reputation management has been around for longer than the internet. It’s not new. In the past, it’s been considered public relations…
Dealer Authority
Jun 14, 2015
Software vs Strategy and the Power of Insanity in the Face of Oblivion
Software vs Strategy and the Power of Insanity in the Face of Oblivion
From a business perspective, there’s really only one choice for marketing vendors. Software sells. It’s easier to sell to businesses…
Dealer Authority
Jun 14, 2015
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