The Unconventionals / Gisela Simas

Meeting incredible people with inspiring stories

Fall/Winter 2017

Lisbon, March 2017

AWAYTOMARS presented collection 602 celebrating the collective and democratic essence of the brand: a live co-creation experience (presented in form of art installation) where artists finalized all the pieces in front of the audience during the show. The…

Spring/Summer 2017

Lisbon, October 2016

Co-creators: Dana Polatin-Reuben

Dana is a married mum-of-two who since high-school immigrated to the UK. She went to an arts-focused…

Milan through the eyes of Marina Eric

We’re following our designer around the city for Milan Fashion week…

AWAYTOMARS now works with over 10,000 users over more than 90 different countries, making it one of the most multicultural fashion brands of our time. As a community of…

The hidden gems of Paris.

We’re following Laila Soares around the beautiful city…

Co-creators: Ruben Osório

Ruben Osorio is from Lisbon, Portugal and graduated with a degree in Fashion & Textile Design at ESART in 2012…

Doing London Fashion Week right

We can hear the hum of excitement in London today. Fashion week is hitting Europe, the models have landed and the catwalks are filling up.

Over the next five days we will be taking you to all the hottest places to go during London Fashion Week…

Co-creators: Catarina Noronha

Born in 1993 in Amarante, Portugal, Catarina grew up making dresses for her cousins and paiting home walls…

Autumn/Winter 16-17

Lisbon, March 2016