Axis Group Visual Analytics Practice

Designing User-Centric Data Applications, Pt. 1: The Research Phase

A data-driven organization is only as successful as the ability of its employees to understand and act on the data. That’s why we’d argue that designing successful data applications requires a multi-faceted approach- one that sees business objectives, data…

Envisioning Data in New Ways: 3 New Charts You’ve Never Seen Before

In a world where bar charts and pie charts run rampant, it’s quite a thrilling thing to create a new and unusual way to visualize data. (It makes me feel a bit like an explorer who’s discovered new lands or a…

Seagulls vs. turtles when designing information displays

When thinking about characteristics of different personas that will use your service, it often helps to think about extreme user characteristics and how they differ from each other.

That which we call a Target Plot

Why am I writing about Target Plots anyway?

What’s a BI Application without User Interviews?