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David Kirk’s blog

The Inspirational Story of SMI

The Inspirational Story of SMI

Bailador portfolio company Standard Media Index (SMI) is now the established gold standard for media spend data in the US.
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David Kirk
When Marketing Doesn’t Work

When Marketing Doesn’t Work

Early in the development of all new products and markets, marketing is sometimes ineffective.
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David Kirk
Combining market, product and economics for success

Combining market, product and economics for success

To build a successful startup you need to get these three insights correct — they will become the foundations of your business plan.
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David Kirk
The Shape of a Founder

The Shape of a Founder

There are many ways to be a successful founder but it helps to start with a broad shape if you are to give yourself the best chance.
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David Kirk
Growth and Value

Growth and Value

David looks at why investors focus so heavily on growth as an indication of value.
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David Kirk
The Tide is Turning for Relative Return

The Tide is Turning for Relative Return

David Kirk’s Blog — Trade Me’s performance as a listed company got me thinking
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David Kirk
New Year Resolution 2: Technology Industry Founders and Leaders

New Year Resolution 2: Technology Industry Founders and Leaders

Let’s start by being crystal clear what we mean by ‘resolution’. A resolution is not an idea or a proposal or a maybe-I-will or a…
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David Kirk
New Year Resolution

New Year Resolution

My 2019 new year resolution — significantly influenced by one of our team members who has given me a kick in the backside and told me I…
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David Kirk
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