Built for the greater hygiene. It turns out there’s very little common wisdom on what makes for a successful Product and Engineering team. We’re a departure from the conventional strategy of software companies. Our value curve stands apart. It has new and non-software factors such as Product Management, Technology Roadmapping and User Experience lead by the strength of branding and data. These factors, entirely new creations for the Computer Software and Services industry, are drawn from the lean and nimble startups you typically see in Silicon Valley.