Vector or raster, JPEG or PNG? The ultimate guide to choosing the right file format

Style guides: The secret to a memorable brand

What is the secret to creating a memorable brand? In my opinion it’s all about…

6 striking and thoughtful school logos that are anything but boring

People often forget that schools are businesses with their own set of unique attributes, values and strengths who need to communicate their value and difference to potential stakeholders. With ten or more years of…

Creating a magnetic brand: What we can learn from branding success stories

More than a logo: The difference between branding & marketing

The 9 startup business investments I wish we had made sooner

Mastering the art of delivering constructive feedback

The 3 branding mistakes that harm not-for-profits’ fundraising potential

Perfect match: Finding the right designer for your business

3 powerful hacks to turn your website into a lead machine

I love a beautiful website as much as the next guy, but if your landing page is not converting your website visitors into leads, then it really hasn’t served its purpose. I know from experience that it is very possible to have a…