Homepage
Open in app
Sign in
Get started
Barry On Brand & Business
Follow
Episode 4: Components of a Consumer-Based Brand
Episode 4: Components of a Consumer-Based Brand
If a Brand is the sum total of everything a company does and how the world perceives it, what can companies do to shape the Brand? They…
Barry W. Enderwick
Aug 19, 2019
Episode 3: Types of Brands
Episode 3 transcript:
Barry W. Enderwick
Aug 1, 2019
Episode 1: What is Brand?
Episode 1: What is Brand?
Welcome to the first installment of “Barry on Brand & Business!” Below is a transcript of the video which you can watch here.
Barry W. Enderwick
Jul 24, 2019
Episode 2: The Value of Brand
Episode 2: The Value of Brand
Hello and welcome to the transcript for Episode 2 of Barry on Brand & Business. This time, I’m sharing how the Brand has value beyond…
Barry W. Enderwick
Jul 23, 2019
About What is Brand Positioning?
Latest Stories
Archive
About Medium
Terms
Privacy
Teams