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Why Amazon’s Business Model Won’t “Fly” in Luxury

Why Amazon’s Business Model Won’t “Fly” in Luxury

For many, Amazon can seem like brand suicide. Between its reputation of exposing first-party sellers to price-slashing and its lowbrow…
Go to the profile of Jessica Baltzersen
Jessica Baltzersen
Amazon Word of the Week — “Blazers For Women”

Amazon Word of the Week — “Blazers For Women”

Today, the “blazer” is less of a strategic power move and more of a preferred fashion choice for women redefining comfort and femininity.
Go to the profile of Jessica Baltzersen
Jessica Baltzersen
Amazon Word of the Week — “CBD Oil”

Amazon Word of the Week — “CBD Oil”

According to our data, CBD searches are on a downward trend, with most top searches losing rank around the holiday season last year.
Go to the profile of Jessica Baltzersen
Jessica Baltzersen
Amazon Word of the Week — “Plus Size Lingerie”

Amazon Word of the Week — “Plus Size Lingerie”

While Valentine’s Day is primarily associated with chocolate and flowers, it’s also associated with something else — lingerie.
Go to the profile of Jessica Baltzersen
Jessica Baltzersen
Amazon Word of the Week — “N95 Mask”

Amazon Word of the Week — “N95 Mask”

This week, our search data shows a massive uptick in the “N95 Mask” and sits as the 2nd highest search term on Amazon.
Go to the profile of Jessica Baltzersen
Jessica Baltzersen
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