Psychology of Stuff

Using Meditation to Reprogram Your Mind

I’ve noticed something peculiar: whenever I walk into my favorite coffee shop, I always…

The One Fitness App That Hooked Me For Good

Fitbod solves the internal trigger of uncertainty with one tap, telling the user…

Hooked on Loot Boxes: How Behavioral Design Gets Gamers

Nir Eyal’s Hooked Model explains how games…

Fundamental Attribution Error: Why You Make Terrible Life Choices

Here’s How Fortnite ‘Hooked’ Millions

Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo.

The Real Reason Apple and Google Want You to Use Your Phone Less

How Apps Can Shape Your Future Self

Techniques to bridge our intention-action gap for the better

How Netflix’s Customer Obsession Created a Customer Obsession

Distinction Bias: Why You Make Terrible Life Choices

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was…