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Hooked on Loot Boxes: How Behavioral Design Gets Gamers

Hooked on Loot Boxes: How Behavioral Design Gets Gamers

Nir Eyal’s Hooked Model explains how games keep players coming back.
Go to the profile of Derek Mei
Derek Mei
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Fundamental Attribution Error: Why You Make Terrible Life Choices

Fundamental Attribution Error: Why You Make Terrible Life Choices

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a…
Go to the profile of Lakshmi Mani
Lakshmi Mani
Here’s How Fortnite ‘Hooked’ Millions

Here’s How Fortnite ‘Hooked’ Millions

Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo.
Go to the profile of Nir Eyal
Nir Eyal
The Real Reason Apple and Google Want You to Use Your Phone Less

The Real Reason Apple and Google Want You to Use Your Phone Less

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your…
Go to the profile of Nir Eyal
Nir Eyal
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Distinction Bias: Why You Make Terrible Life Choices

Distinction Bias: Why You Make Terrible Life Choices

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming…
Go to the profile of Nir Eyal
Nir Eyal
Peak-End Rule: Why You Make Terrible Life Choices

Peak-End Rule: Why You Make Terrible Life Choices

It’s New Year’s Eve. There I am on the dance floor — it’s teeming with people and there’s hardly space to breathe. Loud thumping music…
Go to the profile of Nir Eyal
Nir Eyal
Distinction Bias: Why You Make Terrible Life Choices

Distinction Bias: Why You Make Terrible Life Choices

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming…
Go to the profile of Nir Eyal
Nir Eyal
How Netflix’s Customer Obsession Created a Customer Obsession

How Netflix’s Customer Obsession Created a Customer Obsession

Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San…
Go to the profile of Nir Eyal
Nir Eyal
Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about…
Go to the profile of Nir Eyal
Nir Eyal
How Apps Can Shape Your Future Self

How Apps Can Shape Your Future Self

Techniques to bridge our intention-action gap for the better
Go to the profile of Jeni Miles
Jeni Miles
Confirmation bias: Why you make terrible life choices

Confirmation bias: Why you make terrible life choices

You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing…
Go to the profile of Lakshmi Mani
Lakshmi Mani
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