Thinking about Irrationality. Behavioral Scientist. Co-founder of Irrational Labs and Common Cents Lab.

Advisor, behavioral designer, and activist with a focus on climate and equity work. ex-Opower, d.school, Smart Design.

Making people happier, healthier, and wealthier with behavioral science, at home and abroad.

Irrational Labs is a product design company that creates behavioral change for good.

Product person, runner, and prioritizer of mental health. I'd say writing is my therapy, but therapy is my therapy. substack.com/@rohinivibha

Irrational Labs is a product design company that creates behavioral change for good.