Cheat Sheet for Winning Stories

Winning stories don’t happen by accident. I’ve got your cheat code.

Your #1 TED Talk

TED speakers have a formula that works. Here’s how you can use it in your own presentations.

3000 Pay Phones

What do you do when the need for your product is completely obliterated? I’ll tell you…

Not Unique? Be Distinct.

Like me, you’re probably not unique. Sorry! But that’s OK. Just be distinct. Here’s how.

New Research — How 1 M&M Drives Better Stories

Chocolate, Choices, and Cycling. They’re all connected.

Coffee to Pencils

Creative example of keeping the story going long after the purchase.

Eating Poison and Loving It

What if what you call food is actually poison? Would you still eat it?

Let’s Be Bonkers

Ryan Reynolds says to do it backwards. Who are we to argue?

$450 T-shirt⁉️

You may think naysayers are bad for business. But they can actually be a critical component to your success.

64,000 Words

What if you could make the impossible, possible? It’s easier than you think.