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Bell
Bell offers advanced analytics services by industry-experienced statisticians, specializing in: A/B Testing, Media Mix Modeling and Geo Tests.
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Advanced Analytics
Allon Korem | CEO, Bell Statistics
in
Bell
Sep 8
Why the uplift in A/B tests often differs from real-world results
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10
Allon Korem | CEO, Bell Statistics
in
Bell
Aug 18
Size matters: How to plan test duration when using CUPED
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13
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell
Aug 13
Lift : Popular Tools for Accurate Campaign Impact Analysis
To truly understand the impact of your…
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10
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell
Jul 16
Back to the Future: Trends and Innovations in MMM
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16
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell
Jul 8
The Ultimate Guide to Choosing Your Perfect MMM Tool
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10
Allon Korem | CEO, Bell Statistics
in
Bell
Jun 25
TL’DR: Bayesian A/B testing falls short
There’s a disconnect between the industry’s enthusiasm for…
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67
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Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell
Jun 18
Just do it — Measuring Complex Customer Journeys
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22
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell
Jun 4
How to Tackle Your Marketing Challenges with Geo Tests
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25
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell
May 28
Five Common Blind Spots in Marketing Data (and How MMM & Geo Tests Can Fix Them)
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5
Allon Korem | CEO, Bell Statistics
in
Bell
May 21
Four Ways to Improve Statistical Power in A/B Testing (without increasing test duration, duh)
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