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Bell offers advanced analytics services by industry-experienced statisticians, specializing in: A/B Testing, Media Mix Modeling and Geo Tests.
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Why the uplift in A/B tests often differs from real-world results
Why the uplift in A/B tests often differs from real-world results
Explore why the uplift seen in A/B tests often differs from real-world outcomes, and get insights on how to manage expectations…
Allon Korem | CEO, Bell Statistics
Sep 8
Size matters: How to plan test duration when using CUPED
Size matters: How to plan test duration when using CUPED
Learn how to use CUPED, a powerful technique that enhances the sensitivity of your tests and helps in resource optimization.
Allon Korem | CEO, Bell Statistics
Aug 18
Lift : Popular Tools for Accurate Campaign Impact Analysis
Lift : Popular Tools for Accurate Campaign Impact Analysis
To truly understand the impact of your campaigns, you need to measure lift. Here are three popular tools to measure the lift of a campaign.
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
Aug 13
Back to the Future: Trends and Innovations in MMM
Back to the Future: Trends and Innovations in MMM
Here are three key trends shaping the future of MMM: the emphasis on causality, the adoption of Bayesian methods, and real-time analysis
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
Jul 16
The Ultimate Guide to Choosing Your Perfect MMM Tool
The Ultimate Guide to Choosing Your Perfect MMM Tool
In this blog post, we compare three leading free MMM tools — Robyn, Meridian, and Orbit — along with the option of paid tools or…
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
Jul 8
TL’DR: Bayesian A/B testing falls short
TL’DR: Bayesian A/B testing falls short
There’s a disconnect between the industry’s enthusiasm for Bayesian testing and its actual contribution, validity, and effectiveness.
Allon Korem | CEO, Bell Statistics
Jun 25
Just do it — Measuring Complex Customer Journeys
Just do it — Measuring Complex Customer Journeys
Learn through an imaginary case study of a shoe retailer how MMM & Geo Tests can help you measure the impact of your marketing efforts.
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
Jun 18
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