The Arc is a series that explores how we can use behavioral, cognitive and social science to change conversations, mindsets and behavior around humanitarian innovation and displaced populations. We traverse through the mediums in how we speak about innovation and disruption in the humanitarian sector and explore how new approaches to communication can create progress. In humanitarian innovation, where big data, artificial intelligence, and financial tech reign - we show you why words still matter. And how they can be used as a tool to build bridges between persons, thoughts, and communities. The Arc is created in partnership with the UN Refugee Agency's Innovation Service and the University of Florida's Center for Public Interest Communication. Through The Arc, we hope to give readers a transparent look at our process, experimentation, and partnership through open conversations, articles, and stories that arise along the way.