Being Built with Marketers in Mind

Bess Auer in Bess Auer’s New Marketing Project

Nov 16, 2016

Cut Out the BS

I was told this yesterday. Suddenly things became easier.

Bess Auer in Bess Auer’s New Marketing Project

Oct 31, 2016

No Shortcuts to Success

Most of us recognize that success does not come without hard work, but hard work, even a whole lot of it, doesn’t…

Bess Auer in Bess Auer’s New Marketing Project

Oct 26, 2016

Fear, Sleepless Nights, and Being a Small Business Owner

Right now I m sitting in our darkened living room. Fred, our Great Dane, is breathing heavily in sleep at my feet while our Yorkie Juan is snuggled tightly against my lap. It’s 2:44 am and I have been up for hours.

Bess Auer in Bess Auer’s New Marketing Project

Oct 19, 2016

What’s The Why?

I was recently asked to guest post for Forward Florida: Economic Development News. They wrote me: “We will be highlighting business horror stories from CEOs, leaders, entrepreneurs and influencers who will share how they overcame that challenge.”

Bess Auer in Bess Auer’s New Marketing Project

Oct 17, 2016

Where’s the Color?

What do you do in a situation when you are publicly called out for doing something wrong, even if it is unintentional? It can be a cold, hard truth to look in the mirror and see you are indeed in the bad. Trust me, this experience is not an enjoyable one, and I was in this position recently. In…