Better Brand Architecture

Teagan Burns in Better Brand Architecture

Jul 2, 2018

Rebranding Strategy: Your new brand should represent who you ARE, not who you WERE.

Teagan Burns in Better Brand Architecture

Jun 22, 2018

How to Write a Winning Brand Statement

Written by Team Deksia, Edited and Illustrated by Teagan Burns

Teagan Burns in Better Brand Architecture

Jun 15, 2018

5 Key Steps to a More Genuine Brand Voice

Written by Team Deksia, Edited and Illustrated by Teagan Burns

Teagan Burns in Better Brand Architecture

May 30, 2018

The Importance of Great Brand Communication

Written by the Deksia Team, Edited and Illustrated by Teagan Burns

Teagan Burns in Better Brand Architecture

May 18, 2018

Chapter 2: How to find the right agency

You can find Chapter 1 here or on Deksia’s website

Teagan Burns in Better Brand Architecture

May 18, 2018

Chapter 1: What Branding Can Do for Your Business

Ben Cornillie in Better Brand Architecture

Dec 12, 2017

Six Things To Keep In Mind During A Rebrand

In the words of Rodney Dangerfield’s headstone “There goes the neighborhood.” For…

Ben Cornillie in Better Brand Architecture

Nov 21, 2017

Yello Dumpster Case Study

In 2013 Deksia began marketing for Yello Dumpster. By 2014 Yello had gained over 100k in additional income, as a…

Ben Cornillie in Better Brand Architecture

Nov 13, 2017

One Rick-roll and a how to on Custom URLs

Custom built URLs are great ways to sort incoming traffic from varying sources, like…

Ben Cornillie in Better Brand Architecture

Nov 2, 2017

How Quaker Broke the Brand

When you try to force a brand to be something counterintuitive to its big idea disaster follows. Brand research…

About

Better Brand Architecture

With over a decade of experience bringing brands to life, we’ve learned a thing or two over the years. This publication is where we share some of our experiences and insight on how to build a more impactful brand identity.

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