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Better Product

Resources on Product Marketing, Brand, UX Design from the Innovatemap team

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Jon Moore in Better Product

The Difference Between Designing for Users vs. Designing for Marketing

Jon Moore in Better Product

How to Create Sustainable Product Engagement

Note: This article was originally published at innovatemap.com

Christian Beck in Better Product

A Designer’s Thoughts on Go-To Market Strategy for Startups

Christian Beck in Better Product

Celebrating 2017’s Best Digital Products in Indiana

Another year in tech, another year of impressive…

Christian Beck in Better Product

Four Urgent Challenges Facing Tech Innovation in Agriculture

Evan Tank in Better Product

Creating a Modern Free Trial with Experiential Product Sites

Blending product design & product…

Christian Beck in Better Product

The Most Helpful Articles We Read in 2017

The best articles in digital product management, marketing…

Christian Beck in Better Product

Tesla may fail but its impact will be felt forever

Christian Beck in Better Product

Dropbox’s rebrand will probably be successful whether you like the design or not

Christian Beck in Better Product

On the Current State of Design Systems in UX

I’ve been involved in no fewer than three different initiatives to create a design…