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Beyond Buzz
A no-spin guide to more effective communications and public relations.
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Three Years In
Three Years In
What have we learned from the COVID crisis?
Dick Martin
Mar 11, 2023
In Defense of Spinning
In Defense of Spinning
How to practice PR without losing your soul.
Dick Martin
Aug 31, 2022
Communication in the Time of COVID
Communication in the Time of COVID
Lessons drawn from two years in self-quarantine
Dick Martin
Aug 24, 2022
The Made Up Mind
The Made Up Mind
Nothing is harder to change. But if you must, here’s how to go about it.
Dick Martin
Aug 19, 2022
The Hidden Plague
And what we must do about it.
Dick Martin
Aug 15, 2022
Flimflamming Along
Seven (7) Stops on The Truthiness Express.
Dick Martin
Aug 2, 2022
Corporate Hypocrisy
Corporate Hypocrisy
Why and how to avoid it.
Dick Martin
Jun 27, 2022
2022 — The Year of Corporate Sinkholes
2022 — The Year of Corporate Sinkholes
Why the coming year will be dangerous for most big brands.
Dick Martin
Jan 3, 2022
It’s not too soon to ask, “What’s next?”
It’s not too soon to ask, “What’s next?”
Three steps to take as you emerge from COVID-19 Hell.
Dick Martin
Nov 15, 2021
Trivestiture Lessons
Five lessons the folks at GE may want to keep in mind.
Dick Martin
Nov 9, 2021
It’s not the disease, it’s the cure
It’s not the disease, it’s the cure
Why even fighting COVID-19 is politically polarized
Dick Martin
Nov 8, 2021
The secret to success in public relations
The secret to success in public relations
The difference between being a PR person and doing public relations.
Dick Martin
Feb 25, 2021
Public Relations in the Trenches
Public Relations in the Trenches
Why does PR in theory bear so little resemblance to PR in practice?
Dick Martin
Feb 19, 2021
Spin
Spin
PR people are often called “spin doctors.”
Dick Martin
Jan 26, 2021
Un-duping our fellow citizens
Practical things we can each do about the attack on the Capitol.
Dick Martin
Jan 13, 2021
The Duping of America
How so many normal people were duped into believing the presidency was stolen.
Dick Martin
Jan 12, 2021
People Are Crazy
People Are Crazy
All of us are less rational than we would like to admit. Some of us just hide it better.
Dick Martin
Jan 11, 2021
Why It Came To This
Why It Came To This
Some of the reasons behind the Jan. 6 assault on the Capitol
Dick Martin
Jan 9, 2021
Trust and how to get it.
George Shultz turns 100 today. He celebrated with an op ed in the Washington Post.
Dick Martin
Dec 13, 2020
Five ways to build employee trust in the face of election concerns
Edelman’s Trust Barometer shows how to thread the needle.
Dick Martin
Nov 5, 2020
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