Five Years of Tim Cook’s Apple in Charts

This week marks the fifth anniversary of Tim Cook’s appointment as permanent CEO at Apple — he was appointed CEO on August 24th, 2011. As a result, we’ll no doubt see quite a few retrospectives this week looking back over his time at Apple, and evaluating his…

MacBook Pro with Touch Bar Review

Four days with Apple’s new laptop for pros

Nougat Launch Highlights Android’s Slow Rollout

Google today released Android 7, codenamed Nougat. What this means in practical terms is that owners of recent Nexus devices can download and install the new version immediately, while the vast majority of Android device owners have to wait…

Refocusing the Apple Watch

The Apple Watch Hourglass and the death of true luxury

AT&T Doubles Down on the Ampersand

How the & has become the most important part of the brand

A Different Way to Think about iPhone Upgrade Cycles

The context for next week’s Apple event is one of a maturing smartphone market, in two key ways: the devices themselves are becoming more polished, more reliable, and in many ways “good enough” even several years after purchase; and the…

Uncovering the Reasons for T-Mobile’s One Launch

T-Mobile today announced its latest Un-Carrier move, Un-Carrier 12. The crux of the plan is new unlimited plans under the T-Mobile One brand. The headline from T-Mobile is about simplicity and unlimited for everyone, but the upshot of this new…

Apple’s Headphone Transition Marries Pragmatism and Vision