Do more and do it better. Good quality at a reasonable price is hard to come by. The world is a very small place and people talk.
Good word gets around but it takes a bit longer to spread than negativity.
We’ve lost millions in turn over due to scope creep and clients simply not paying us. Make sure your documentation is clear, avoid over committing and if you’re taking on a big project make sure you get a deposit up front.
Client acquisition is a strange thing. We’ve had cases where we’ve identified the lead, quoted, did the work, invoiced and were paid within less than 24 hours and then we’ve had clients we’ve engaged with for years before ever seeing any real work…