Over the last ten years, desktop usership has been fairly stagnant. During the last two years, however, there has been a…
I was trying to make a purchase on my phone the other day, while riding home on the T after work. I just…
2016 was the first year in which smartphones became more widely used than desktop devices worldwide. As noted in Mobile vs Desktop usership, 68% of consumers now use a smartphone but only 64% of consumers use a desktop device.
I took 32 publishers on Facebook representing some of the most-followed publisher pages across a variety of industries and analyzed all their posts since the start of 2015. That’s 742,490 posts. Here are my findings.