This article first ran on Forbes.com on Friday, December 4.
I may have started the Blue Collar Wine Guide as a dare, but it has turned out to be one of the most eye-opening projects I’ve ever done.
A few days ago I wrote about Barefoot wines, and why its Pink Moscato delivers on the promise of customer satisfaction: I didn’t buy that wine to take it “seriously.” I bought it just to drink, quickly and for fun, which was exactly what its marketing and packaging led me to…
This week I’m traveling in Brazil and looking, of course, to put myself in the shoes of a typical wine consumer in Brazil.
When I do that, here are a few things I know:
I never thought to look at Whole Foods.
About a week ago, as I was writing in this series about Whitehaven Sauvignon Blanc, I said that “story” wasn’t once mentioned to me as a motivator for a wine purchase. Which is an omission, I wrote, that should give pause to both wine marketers and writers (myself included)…
Guest post by Elisabetta Tosi, Italian wine writer and consultant based in Valpolicella, Italy
“The wine of this month is a typical example of its category: a unmistakable Cabernet Sauvignon of Veneto, which must be only distantly related…
Day 21: Whitehaven Sauvignon Blanc
Several times over the course of this Blue Collar Wine project, the name “Whitehaven” has come up.
Guest post by Robin Shreeves
“People are so judgey about wine. That’s why I don’t drink wine too much. I don’t know what’s good. Do you…