Tagged in

Values

Blue Collar Wine Guide: An Experiment
Blue Collar Wine Guide: An Experiment
30 Days. 30 Wines. And the Real People Who Drink Them.
More information
Followers
341
Elsewhere
More, on Medium

10 Takeaways from the Blue Collar Wine Guide

This article first ran on Forbes.com on Friday, December 4.

I may have started the Blue Collar Wine Guide as a dare, but it has turned out to be one of the most eye-opening projects I’ve ever done.


Day 29: Perini Macaw Moscato

A few days ago I wrote about Barefoot wines, and why its Pink Moscato delivers on the promise of customer satisfaction: I didn’t buy that wine to take it “seriously.” I bought it just to drink, quickly and for fun, which was exactly what its marketing and packaging led me to…


Day 27: Barefoot Pink Moscato

About a week ago, as I was writing in this series about Whitehaven Sauvignon Blanc, I said that “story” wasn’t once mentioned to me as a motivator for a wine purchase. Which is an omission, I wrote, that should give pause to both wine marketers and writers (myself included)…