As soon as someone finds out you are an author, they will inevitable ask you:
“So, what is your book about?”
Your goal, whenever you hear this question, is to convert that interested person into an advocate…
There are so many possible marketing tactics that authors could try today. I often see people trying a dozen different things all at the same time without really focusing on the one or two things that really work.
In years past, the best way to launch a book was to go on a multiple city tour attending events in person, on location to offer book readings and to sign and meet readers afterwards. These days, however, the book tour is no longer…
Is it still essential for authors to have a blog?
For more than ten years now, many people have seen tremendous results from building an audience with a blog. For a number of years it became something that was almost expected from authors.