Good innovators do one thing particularly well.
They relate to their prospects and customers. They try as hard as possible to understand how people think and what is…
Your product is ready. But sales aren’t taking off as you expected.
This is a sign you might have missed the discovery phase and jumped too quickly to the scaling phase.
Attention is a necessary ingredient that allows companies to make money.
If there’s no customers paying attention, there’s no business.
Some of the most famous businesspeople are awesome writers: Steve Jobs, David Ogilvy, Bill Gates, Seth Godin…
How come?
It’s nearly impossible to change somebody’s mind. When you try to do so, you’re basically saying: “You were wrong.”
Nobody likes to admit they were wrong. Do you?
It’s virtually possible to track every minute of your work life. And therefore, you can identify precisely what you should focus on to improve your productivity.
From day 1 at business school, you’re already thinking about the future.
You’ve not even settled down, and you’re already looking forward to getting a dream job in a kick-ass company.
Imagine industrial robots in an automotive assembly line. Everything is smooth, fast, and efficient…
Think about Tesla’s Factory, for example.
Data is a drug for the decision makers of the 21st century.
“We’re a data-driven company”, they tell you proudly.
