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Archive of stories published by Brand Journalism
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Mar 5, 2014
Why Academics Need to Think Like Journalists
Ezra Klein got it right, but there is more.
May 1, 2014
Why ‘publisher as a platform’ is here to stay
The content management revolution is already upon us.
May 15, 2014
Side Door Traffic, and What it Means for Brands
The Homepage is Dying, and that’s OK
Apr 29, 2014
The Key to Powerful Web Video is in the Heart
Let emotional resonance take precedence in your Web…
Mar 30, 2014
Where Wren Studio’s “First Kiss” Went Wrong
Last week, a video of 20 strangers kissing for the first…
Empowering brands — corporate and organizational — to think and act like journalists.