Homepage
Open in app
Sign in
Get started
language+brands/design
By Uppfatta.
STRATEGY+LANGUAGE
DESIGN+LANGUAGE
About
Uppfatta.com
Follow
A UX Writer’s Journey Into the Deep … Parts of the Brain, and 3 Insights From It.
A UX Writer’s Journey Into the Deep … Parts of the Brain, and 3 Insights From It.
The truth about how the brain works holds great insights for UX writers. Let’s dive in to the world of the cerebellum and glucocorticoid.
Samuel Stenberg
Apr 29, 2018
Instead of marketing, you need a product designed for market
Instead of marketing, you need a product designed for market
I want to talk about why I call myself a designer and not a marketer, and why that choice matters to me. And why the reasoning behind my…
Samuel Stenberg
Mar 13, 2018
Storyboards — a new way to understand your audience
Storyboards — a new way to understand your audience
Are you feeling sick and tired of working with personas and target groups? Is it still not enough to get your message across? Well, in that…
Samuel Stenberg
Mar 9, 2018
Your Brand Story Needs Antagonism and This is Why
Your Brand Story Needs Antagonism and This is Why
“Our brand story has to be engaging and unique!” — this sentiment if frequently heard CEO:s and CMO:s around the world. In the quest for…
Samuel Stenberg
Jan 26, 2018
Center your organization around the customer’s problems
Center your organization around the customer’s problems
Modern, agile times require just as modern and agile organizations. Without agility it becomes difficult to truly deliver a strong brand…
Samuel Stenberg
Dec 21, 2017
A master class in writing with only one advice — for copywriters and writers of fiction alike
A master class in writing with only one advice — for copywriters an...
There are a million and one things going into good writing, but one stands out. Hint: it’s not telling.
Per Lundgren
Oct 30, 2017
Hello conversational — farewell websites
Hello conversational — farewell websites
With conversational interfaces, we use natural language to communicate with our computers, instead of graphical interfaces. This will be…
Samuel Stenberg
Oct 20, 2017
We hate unnecessary emails, but we would love one from you!
Send us an email
About language+brands/design
Latest Stories
Archive
About Medium
Terms
Privacy
Teams