I was giving a talk earlier this week at UX Meetup in Umeå, northern Sweden, about how text is becoming more and more important in UX. After my talk I was asked to put together a reading list on the topic. This is it.
From web services to apps and VR, we know that text is still important to create strong coherent digital experiences. But today’s copywriters are lacking the tools and the status to be invited to shape the future. Could the…
More and more brands are trying to find their own tone of voice. The best reap the benefits, while most are stuck in tone of voice hell. Here, we give you our thoughts about how to find your tone of voice.
You have spent tens of thousands, maybe hundreds of thousands, on your brand’s visual identity. You’re looking good. Real good. But what is good looks worth if there’s nothing under the surface?
I believe a brand exists mainly to help you build lasting relationships with people, and the brand story is an essential part of that — as it is an essential part of humanity.