A UX Writer’s Journey Into the Deep … Parts of the Brain, and 3 Insights From It.

The truth about how…

Storyboards — a new way to understand your audience

Are you feeling sick and tired of working with…

The Rise of Conversational Interfaces and the Great Shift in How Brands Must Communicate

Conversational interfaces will unseat the graphical ones and become the dominant way for human-computer…

Your Brand Story Needs Antagonism and This is Why

“Our brand story has to be engaging and unique!” —…

Your brand is a game — make me want to play it

Let’s apply game design philosophy to understand what…

The world has changed — now copywriters need to change too

From web services to apps and VR, we know that text is still important to create strong coherent digital experiences. But today’s copywriters are lacking the tools and the status to be invited to shape the future. Could the…

Instead of marketing, you need a product designed for market

I want to talk about why I call myself a…

A master class in writing with only one advice — for copywriters and writers of fiction alike

There are a million and one things going into good writing, but one stands out. Hint: it’s not telling.

Verbal identity: It’s not all about looks

You have spent tens of thousands, maybe hundreds of thousands, on your brand’s visual identity. You’re looking good. Real good. But what is good looks worth if there’s nothing under the surface?